stage 1 audit

Search engine optimisation may be just one part of an online Internet marketing strategy, but it is the fundamental part – it's the baseline. If your clients are doing nothing else, search engine placement and keyword-related advertising can make up 80-90 percent of the sites traffic.

Website Audit

This audit will provide you with a good starting point for the effective promotion of your client’s website and will help you understand where the website is performing effectively and the improvements that need to be made in order to drive quality visitors to the website.

The audit contains the following main sections:

  1. Initial review
    An initial review of the site, which often highlights areas for improvement.
  2. Key phrases
    A look at the current priority key phrases and how relevant they are for the website, we also determine whether any further key phrase analysis is justified.
  3. Ranking
    Where the website ranks currently for those key phrases.
  4. Optimisation
    How well the website is currently optimised and any significant improvements that can be made.
  5. Indexation
    Establishing how well the website is indexed by search engines currently or if there are any issues with indexation.
  6. Linking
    Determining whether internal linking or inbound links can be improved.
  7. Competitors
    A quick review of each competitor website, what they are doing well and how your client website compares.
  8. Recommendations
    A series of recommendations for next steps based on what is found within the website audit.

Keyphrase Analysis

It is vitally important to the promotion of a website that it is optimised for effective keywords and phrases. Using the wrong keyphrases in a website will result in either no visitors at all or visitors that will not convert into enquiries or sales.

Our keyphrase analysis report focuses on the following areas:

  1. General Research
    Locating as many keywords and phrases as possible related to the sites products or services
  2. Assessment
    Refining the list of keywords and phrases to provide a final set that will produce the best results
  3. Competitive Analysis
    Reviewing the number of competing websites for each individual keyword or phrase
  4. Final Stage
    Providing the key phrase set to use in optimising the website. This will be decided upon following your review of the research completed, feedback from you and/or your client at this point is crucial.

Link Building Analysis

The number and quality of other websites linking to your client’s website can dramatically improve their website's positioning on Google and other major search engines.

This report initially assesses how many sites are currently linking to the website, the quality of those links, what text is included in the actual link itself and the number of ‘click throughs’ that each link is currently referring. We then research the relevant market sector, finding sites that could provide a beneficial link to your client’s website which will ultimately aid search engine positioning.

Competitor Analysis

This report discovers which keywords and phrases your clients competitors are targeting and where they are positioned on the major search engines. We review each competitor's website in detail to determine what they are doing well and what we can learn from their activity.

This intelligence will provide you with relevant keyphrases to use in honing your client’s marketing strategy, resulting in a competitive advantage in the promotion of the website.

Optimisation Report

This optimisation report draws from the research completed in the previous audits to prepare a detailed list of recommended optimisation amendments required for each individual page which will improve its natural rankings for the chosen key phrases.

This report will investigate the existing structure of the site and make a number of recommendations that are required for effective Search Engine promotion. These recommendations will depend on what has been identified within the initial website audits but will invariably contain some or all of the following items:

  1. Ensure the site complies with accessibility (W3C) standards
  2. Ensure search engines can crawl across the entire website
  3. Create Google & Yahoo XML sitemaps
  4. Setup and implement Google Analytics
  5. Implement Google & Yahoo verification code
  6. Recommend optimisation for up to 3 key phrases per page
  7. Suggest Meta data to implement on each page including title, keywords and descriptions
  8. Review the copy contained throughout the website and advise on any changes required
  9. Provide a list of broken links that may appear throughout the website
  10. Advise on any other areas of the site that may require attention.